Tell the Digital Story of a Diamond: GIA M2M (Fri)
August 11, 10:45 am to 11:45 am
Speaker: Matt Crimmin, VP of Laboratory Operations, GIA
After years of development, the Institute is excited to introduce a service that gives consumers a new way to learn their diamonds’ history: GIA M2M. A digital storytelling platform and app, M2M provides a close look into all the chapters of a diamond’s story—from the mine, through the cutting process, and to the market. M2M gives consumers the authentic, personalized experience needed for complete confidence in their diamond purchase.