Speaker: via Skype with Jonah Berger Professor and Best Selling Author, Wharton School at the University of Pennsylvania
Kate Peterson, Owner, Performance Concepts
Terry Chandler, President & CEO, Diamond Council of America
What happens when you combine the magic of groundbreaking research with powerful stories? They become Contagious. Learn how a luxury steakhouse found popularity through a cheese-steak sandwich, discover why anti-drug commercials might have actually increased drug use, and size up the boring blender video that was shared by more than 200 million consumers. If you’ve ever wondered why certain stories or videos go viral, this seminar is for you!
Click here for a sneak preview of what you can expect from Jonah Berger!