March 3-5, 2018 ♦ Cobb Galleria Centre ♦ August 4-6, 2018

Contagious! Part 1, Why Things Catch On

Contagious! Part 1, Why Things Catch On

August 11, 10:45 am to 11:45 am

Speaker:  via Skype with Jonah Berger Professor and Best Selling Author, Wharton School at the University of Pennsylvania

Kate Peterson, Owner, Performance Concepts

Terry Chandler, President & CEO, Diamond Council of America

Room 103

What happens when you combine the magic of groundbreaking research with powerful stories? They become Contagious. Learn how a luxury steakhouse found popularity through a cheese-steak sandwich, discover why anti-drug commercials might have actually increased drug use, and size up the boring blender video that was shared by more than 200 million consumers. If you’ve ever wondered why certain stories or videos go viral, this seminar is for you!

Click here for a sneak preview of what you can expect from Jonah Berger!

http://jonahberger.com/books/contagious/

2017-08-11 10:45:00
2017-08-11 11:45:00
Contact Info
Where
Cobb Galleria Centre
Two Galleria Parkway
Atlanta, GA 30339
Hours
Saturday 10 am – 6 pm
Sunday 10 am – 6 pm
Monday 10 am – 3 pm
.

CENTENNIAL MOUNTINGS & FINDINGS
Booth: 405-409

CENTENNIAL MOUNTINGS & FINDINGS
Booth: 405-409