From Bricks to Clicks – Leveraging an Omni-Channel Strategy to Drive Growth and Exceed Customer Expectations
August 11, 5:00 pm to 6:00 pm
Speaker: Kristin DeBates, Director of Marketing Communications, UPS Capital Corporation
Tech-savvy shoppers research items online, using e-commerce as an alternative to the traditional brick-and-mortar store. E-commerce has impacted the way jewelers conduct business, requiring the use of social media and other digital platforms to stay competitive. In this session, you will get into the mind of the luxury online shopper, discovering what influences buying decisions and how to create an effective omni-channel experience for you and your customers.