Speaker: Laura Davis-Taylor & Ed King, Co-founders, HighStreet Collective
Location: Room 102
People always have--and always will--crave the love, beauty, ease, wonder and human connections that only brick and mortar stores can provide. The empowered consumer wants the digital experience to be part of their physical stores, in a retail journey of discovery, selection, infotainment, and fulfillment. Retailers have a unique advantage over digital-only experiences because they can deliver beautiful, tactile, physically-engaging, atmospheric experiences with the ease and employee empowerment that digital offers. Laura and Ed will show you how connecting bricks, clicks, and the digital experience brings the customer into your store through CX-powered design thinking.