Speakers: Susan T. Posnock ,Director of Public Affairs and Education, Jewelers of America
Location: Room: 103
Join Susan as she focuses on two key retail topics: Personalization and Re-Inventing the Bridal Shopping Customer Experience. Susan will lead the group in asking questions and sharing ideas on how to create a personalized experience for customers - turning "personalization into profits." Susan will also focus on how personalization and customization can help your store connect with bridal customers, ensuring this lifetime purchase leads to a lifetime, loyal client.