Speaker: Sally Furrer, Owner, Sally Furrer Consulting
Location: Room 102
Bridal may or may not be a large part of your sales. But, in order to capture the Millennial Bridal client, you will need to understand how this generation differs from what you are used to in the past. In this seminar, Sally will review new bridal product trends, what marketing approach works, how to sell to them, and what the store experience needs to look like. Conventional and traditional is not what your Millennial customers are looking for, in all aspects of their bridal journey.