First Time to Market
New Buyer Tips
As you prepare for your first buying trip, the Atlanta Jewelry Show has a few tips and suggestions to help you make the most of your time at market!
Packing Check List:
In addition to the basics you’ll be packing, here are a few other items that will make your trip and vendor interaction even easier:
- Comfortable shoes
- A list of vendor references
- Business cards
- Business license
- Letter of reference from your bank
- Book your hotel stay at any of the show partner properties and save. Click here for details.
- Know your open-to-buy – your financial budget for retail merchandise. As a guideline, your open-to-buy is the available amount of money you can spend for merchandise within a given time period based on your overall budget plan. To calculate your open-to-buy at any point during the month:
- Beginning of the month dollar inventory - Retail Sales + Purchases - Markdown dollars = End of month inventory
- In addition to your financial plan, have a buying plan in place, too. This would be a general outline of the types of jewelry and amounts you expect to purchase
On-Site During the Show
- Head to the registration desk to pick up your show admission badge and official directory.
- Enjoy the free buyer breakfast served each morning in the registration concourse.
- Read through the directory to check out the seminar/event schedule and to review the show floorplan and listings.
- Stop by “ShowPlace” at the show entrance for a sneak peek at many of the fabulous designs you’ll see on the show floor.
- Use the MarketPlace buyers lounge on the show floor to relax and regroup during your busy buying day.
- If time allows, try to dedicate the first day to walking the entire show floor.
- Work with your established vendors first, to allow time to find new resources too.
- Ask vendors to ship catalogs and collateral to your store so you won’t have to pack and carry them.
While each vendor’s specifications might differ slightly, there are some key details that will need to be outlined:
- Beginning, delivery and completion dates
- Style numbers
- Colors and quantities
- Method of shipping
- When you place orders, make a habit of writing notes about the merchandise ordered and the reasons you choose it. This will help you in preparing your store sales staff for incoming merchandise.
- With the vendor’s permission, take pictures of the merchandise you’ve ordered as another way to share your market trip experience with your store staff and to gear up for the new merchandise arrival.
Buyers are encouraged to complete and place their orders AT the show to earn valuable AJS Rewards points. These points can be redeemed for anything from state-of-the-art electronics and luxury travel packages to sporting goods, appliances and more. Click here for details!
Be sure to confirm the exact ship date for each order as well as the method of shipping. And remember, the “ship date” (when merchandise leaves the manufacturer) is different from the “in store” date (when merchandise will arrive at your store). If you are planning a special event or promotion, make sure your “in store” date is scheduled at least three-five days before that event.