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Google Analytics is a free tool that empowers you to measure activity on your website or app.

In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and identify any patterns and/or trends. Starting with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights, then turn these into actions that will drive your business forward. This class will enable you to use data to create a remarkable experience for your customers.

This is a hands-on workshop, so BYOL (Bring Your Own Laptop).


  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events

Date & Time: Friday, March 1, 2019 – 1:30 pm to 3:30 pm

Location: Peter Glenn, Level 1

Price: $100 (seating limited)

# of Attendees:
Attendee Name(s) – must equal # of attendees selected above