The jewelry industry is poised for a glittering future, and it is as dynamic as it is fast growing. Major changes are under way, both in consumer behavior as well as in the industry itself. Business as usual is no longer enough. Jewelers must be alert and responsive in order to survive and thrive. We’ve got you covered. Marketing experts will be available in the “Back Room” to explain how these behaviors are affecting the future of jewelry, but more importantly, how to amp up your marketing strategy to help you
stand out from the pack.

Chat with Influencer Mark Smelzer about growing social media trends, and the opportunities and risks it presents.



Remember when online marketing was a new, fresh and different way to advertise? Within just the past few years, the importance of digital marketing has become so much more. As the internet becomes enmeshed in everything we do, the importance of digital marketing is impossible to ignore. Brick and mortar retailers must implement a digital plan for their
business, and the SoHo Experience will provide the tools you need to make that happen.

Ann Glynn
, Social Media
George Bundy, Digital Marketing