Social Media: The Most Cost-Effective Marketing Tool

Learning Lab 2

This session will help independent retailers understand what it takes to have a successful social media presence that will engage new customers and drive them into their store. It will describe the right things to do, including how to correctly respond and converse with consumers, and look at what works most effectively in a retailer’s favor. And it will look at the wrong things to do on social media, and how doing those can hurt a retailer’s store and brand from a social standpoint and beyond.