As we kickoff 2019, as tradition dictates, many of us are making New Year resolutions and setting New
Year goals. Like many of you, I always start the year with the best of intentions, yet somehow fight with
the idea of change. Most will agree that while a change in direction is uncomfortable sometimes, it most
often yields positive results.
The Atlanta Jewelry Show is no different – setting a goal and implementing change to reach that goal is
what we do. Our long-term mission is to evolve our show into an event that creates an even more
valuable resource to our customers and our partners. We knew that if we wanted to end up in a
different place in the future, we were going to need to introduce new direction. Thus, our mantra for
the strategic planning team, New Routes!
Before we dive into the New Routes for the AJS, I feel it important to disclose the missing piece of our
mantra, the opening if you will. Same Roots, New Routes! The AJS was established in 1950 and has
thrived for 69 years in the promotion and fostering of trade in the jewelry business. Built on lasting
relationships in our community, we have created a persona for the show; that of hospitality-style
business exchange. Customer service, family, community, and business trade- these are our roots and
from them we will never depart.
If you haven’t been to the show in the last year, you have missed the start of the journey to a new
destination. Not to worry, that was just the beginning. The market demand, what we heard from you, is
that you need more than a buying show. You need a business show, a survival show, a resource show,
and you need a support network. You spoke, and we listened. It was you who have helped us map these
I’m excited to share some of these new routes with you, designed to help you better prepare for the
future. Whether it’s custom design, online store fronts, traffic builders, succession, or general business
savviness, new routes has something for every business!
If you have made it this far, let me thank you for investing your time. At AJS, we are investing in you and
I would like to personally invite you to join us March 2-4 for the Atlanta Jewelry Show where you will see
firsthand what we mean by Same Roots, New Routes!