The Atlanta Jewelry Show Is Open to the Trade Only
If you have questions or need assistance with registering, please get in touch with our Registration & Operations Coordinator:
- Jessica Pioletti
- Phone: +1 678.384.9108
- Email:
This email address is being protected from spambots. You need JavaScript enabled to view it.
- Qualified Jewelry Businesses and Pawn Brokers. The purchase & resale of finished fine jewelry must be the primary business. New businesses must provide the documents below at least two (2) weeks prior to each show and receive entry approval and show registration confirmation before attending.
- Retailer Business Credentials: Submit any one of the following credentials at least two (2) weeks prior to your first show:
- For Physical Stores: copy of store lease and photos of store (inside and outside, including store signage)
- For E-Commerce Only Retailers: URL of an active e-commerce website offering fine jewelry from multiple third-party brands purchased for resale. Stores selling only their own manufactured or branded products do not qualify. E-commerce-only retailers may also be asked to provide up to 2 jewelry industry references.
- Copy of sales tax certificate
- Copy of business license
- Jewelers Board of Trade Listing: You may submit a Jewelers Board of Trade listing and assigned JBT Number and Rating. Additional documentation may be required.
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Qualifying Invoices: Submit at least two invoices totaling a minimum of $10,000 of fine jewelry purchases within the past year.
- Store Employees require a photo ID and employment verification (copy of W-2 or pay stubs) to prove current employment.
- Photo I.D.: All attendees will be required to show a government-issued Photo I.D. to collect their badge and enter the show.
- Student Attendees: Students may attend RetailFusion, our full day education program held the day before the show, and BenchFusion, which takes place on the show floor. Verification of student or apprentice status is required and may include a student ID, proof of enrollment or tuition, or documentation from an educational program or apprenticeship manager.
- Non-Retail Attendees: Bench jewelers, repair shops, and other non-retail jewelry professionals are eligible to attend RetailFusion and BenchFusion with verification of an active jewelry-related business. Acceptable documentation includes a business license, sales tax certificate, or lease.
Trained service dogs as defined by the Americans with Disabilities Act are welcome. For the safety and comfort of all attendees, pets and emotional support or comfort animals are not permitted.
Admission Is Not Granted To
- Guests or the General Public.
- Individuals under the age of 12, including infants.
- Individuals operating businesses from home.
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Children are are eligible to participate in FutureFusion, the Atlanta Jewelry Show's Jewelry Arts Academy for students ages 7-17. Please note that this onsite experience is not a childcare alternative. The program and all activities are specifically designed for children ages 7 and up. Visit the FutureFusion page for more details.

Important Registration Notes
- Sole Right to Determine Eligibility. The SJTA/Atlanta Jewelry Show has the sole right to determine admissibility to the Atlanta Jewelry Show.
- Audits and Updates. SJTA/Atlanta Jewelry Show may randomly audit or update registration.
- English Documentation Only. All credentials and documents must be in English or have accompanying English translation.
- By submitting an online registration, you understand that your application may not be accepted and/or more information may be requested.
- By submitting an online registration, you confirm that all personnel listed are employed by the store on the application. Each buyer/employee for a given store must present store-related identification, such as a company pay stub or copy of a W-2.
- New attendees and new businesses are required to pre-register, submit all required business credentials, and receive an attendee confirmation at least two (2) weeks prior to the show in order to attend the show.
Other Business Types
Required credentials must be submitted and approved at least two weeks before the show. Onsite registration will not be available.
- Agency
- Appraisers
- Auction House
- Bench Jewelers
- Graduated Gemologists (certified)
- Independent Designers or Jewelry Related Artisans
- Metalsmiths
- Industry Professionals
- Jewelry Students
- Retailer / Manufacturer
- Copies of Industry Bench Certification or Courses
- Continuing Education Records
- Company Name: Individual Business or Retail Jewelry Store
- Photo ID and Employment Verification for each attending employee (Copy of W-2 or Paycheck/Paystub)
- Copy of Sales Tax Certificate
- Fine jewelry or jewelry supply purchase invoices totaling a minimum of $10,000 within the past year
- Photo ID and Employment Verification for each attending employee (Copy of W-2 or Paycheck/Paystub)
Business owner/s must provide the following documents for approval:
- URL of an active e commerce website offering fine jewelry from multiple third party brands purchased for resale. Stores selling only their own manufactured or branded products do not qualify.
- Copy of Sales Tax Certificate
- Copies of multiple fine jewelry purchase invoices totaling a minimum of $10,000 within the past year
- Two jewelry industry references.
- Photo ID and Employment Verification for each attending employee (Copy of W-2 or Paycheck/Paystub)
Active members qualify immediately with proof of current membership.
- American Gem Society
- GIA Alumni
- National Association of Jewelry Appraisers
- Metal Arts Guild of Georgia - MAGG
Questions? Need Help?
If you have questions or need assistance with registering, please get in touch with our Registration & Operations Coordinator:
- Jessica Pioletti
- Phone: +1 678.384.9108
- Email:
This email address is being protected from spambots. You need JavaScript enabled to view it.
Why So Strict?
We take our registration process seriously because protecting the integrity of the Atlanta Jewelry Show matters to everyone who attends. By carefully verifying each buyer and industry professional, we ensure that the show remains a true business-to-business environment—safe, productive, and focused on meaningful connections. Our goal isn’t to make things difficult; it’s to create the kind of trusted space where exhibitors can do real business and retailers can explore new opportunities with confidence.
