Atlanta Jewelry Show to Launch SOHO Experience at the March 2020 Event

AJS is proud to launch the new SOHO Experience, March 7-9, 2020. This retail-centric event will deliver better products, smarter education and a strong community designed to inspire and empower the independent jeweler through a fresh, interactive event with a strong focus on Southern Hospitality.

Atlanta, GA.  – December 6, 2019 – SJTA and THE ATLANTA JEWELRY SHOW are excited to share plans for the upcoming March 2020 trade show event, the SOHO Experience

Executive Director Libby Brown states, “My team and I are thrilled to launch the SOHO Experience at the March event. We are transforming the traditional trade show into a retail-centric experience, making the Spring show a “must-attend” event year after year.” Brown continues, “The SOHO experience is designed to take attendees on a familiar journey of the retail jewelry store. We have re-engineered this event, and turned it into an all-new experiential show, unlike anything we’ve seen in the industry. The show floor will captivate attendees with an amazing showcase of products, and deliver fun, memorable and sharable encounters, thereby creating an invaluable resource for the independent jeweler. We plan to accomplish this by providing an abundance of hands-on learning combined with actionable content that is easily applied to the retailer’s daily business operations – all with just the right amount of Southern Hospitality.”

Pre- Show Conference & Education

Kicking off the event will be the inspiring Pre-Show Conference on Friday, March 6, crafted by Education Director, Cindy Chandler. Thanks to industry powerhouses Diamond Producers Association, Stuller, Instore Marketing, and other industry innovators, this full day of education will equip jewelers with the tools they need to succeed. “The lineup for March 2020 is second to none, with relevant and practical topics designed to provide real solutions to real challenges,” states Chandler. “The market has changed and retail has changed, so we must change our approach to education in this volatile environment to ensure our audience is always exposed to the most current information in order to be successful,” Cindy continued.

AJS-University Highlights Include:

GIA Lab Sessions, State of the Industry, Stuller sponsored Lunch and Learn, Sales & Marketing Trends presented by Instore Magazine and Fruchtman Marketing, Shop Talks & Demonstrations from experts in their fields, including Rémy Rotenier, Maarten Dewitt, Adam Fried, Charles Lewton-Brain, Andrea Hill and Terry Chandler, to name just a few. Interactive sessions are also scheduled throughout the show in learning areas, right on the show floor, featuring an all new “Ask Me Anything” area where attendees can chat one-on-one, share pop up training tips, and gain insights in a more intimate setting. “Make sure to check the AJS website and the AJS mobile app, Whova, for up- to-the-minute additions,” adds Chandler View the education schedule here.

CAD CAM Challenge featuring Special Guest Rémy Rotenier

Watch top-tier competitors Charles Herner, Gem State Concepts, Hailey, ID; Craig Farley, FCF Designs, Roanoke, VA; and Meghan Proctor, Hubbell Jewelry Design, Newnan, GA; as they fire up their computers for this two-part challenge. Be amazed as they take inspiration from an original rendering crafted by world-renowned designer Rémy Rotenier! Rémy will present his rendering, and challengers will turn dreams into reality as they compete to create a winning CAD creation from his design. New for 2020: Viewers and attendees will have the chance to vote for their favorite creation during the People’s Choice CAD CAM Competition! View CAD CAM Challenge details here.

Must See Exhibitors

The Atlanta Jewelry Show has consistently offered a wide array of merchandise, and the March show will be no exception. A record number of new exhibitors along with best-selling brands will be showcasing their latest and greatest designs, including: Ania Haie, Artistry, Beverley K, Bulova, Cargo Hold, Earth Pebbles, Galatea: Jewelry by Artist, Imperial Pearl, Kelly Waters, Kimberly Collins Colored Gems, Lafonn, Raymond Mazza, Rembrandt Charms, Royal Chain, Ti-Sento Milano, Vahan Jewelry and more. AJS anticipates welcoming over 300 vendors to the show floor, ensuring something for everyone. View Exhibitor List here.

Kids Jewelry Camp

The Atlanta Jewelry Show is a trusted resource for independent retail jewelers and vendors. They have taken this partnership to the next level, by opening its doors to the next generation of jewelers. AJS Kids discover the world of gems and jewelry in a safe, fun and age-appropriate environment. At AJS Kids Jewelry Camp, the top priority is to welcome children into the jewelry community with the intention of encouraging and inspiring them to continue the legacy that has taken a lifetime to create. New for 2020: Kids Jewelry Camp will be gifting one child with a two-day admission to the camp through the Next Jeweler Contest. Kids are invited to submit a video demonstrating their passion and creativity. Children of industry professionals are welcome to attend, ages 7-12 and 13 and up. This program has historically sold out, so for more information on the contest and to register, visit: Limited availability.

Special Events

Along with fresh additions to the show, AJS favorites return, including a special celebration on Saturday night, $5 Buyer Lunch, Complimentary Coffee each morning and Whova – The Official AJS Event App. Everything needed for the most successful and productive AJS experience, and to embrace the new decade with open arms! 

For expedited check-in and to avoid long lines onsite, qualified buyers may pre-register today at

The semi-annual show will take place Saturday through Monday, March 7-9 with a Pre-Show Conference on Friday, March 6 at the Cobb Galleria Centre. SJTA, the non-profit trade association that has produced the Atlanta Jewelry Show, is celebrating its 70th year of producing innovative trade events. 


About the Atlanta Jewelry Show

For 70 years, Atlanta has been the host of the Atlanta Jewelry Show. Known for its unparalleled accessibility, compact walkable entertainment districts, and unlimited attractions for all ages, this vibrant city is the perfect destination. The show’s official sponsor and producer, the Southern Jewelry Travelers Association, is the nation’s oldest association for independent jewelry representatives. For information about the spring show, March 7-9, 2020, and pre-show conference Friday, March 6, visit, email or call 800-241-0399 or 404-634-3434. 








Helen Blase, Marketing Manager
Atlanta Jewelry Show