SJTA Board Engages Hill Management Group to Guide the Atlanta Jewelry Show into a Strong Future

Atlanta, Georgia. The Southern Jewelry Travelers Association (SJTA), producer of the Atlanta Jewelry Show (AJS), announced today that it has engaged Hill Management Group’s StrategyWerx division to provide strategic and administrative leadership during a critical transition period for the Association and the show.

Hill Management Group will review all aspects of SJTA’s operations and establish the strategic, technical, and financial frameworks needed to prepare the organization for its next phase of management. The firm will also oversee, market, and produce the Atlanta Jewelry Show, ensuring the event remains the vibrant, community-centered marketplace that retailers and suppliers have relied on for decades.

“The SJTA Board of Directors has worked hard to find practical solutions that will help secure the financial stability of the Atlanta Jewelry Show, guiding us toward a brighter and more sustainable future,” said Elesa Dillon, SJTA President. “I am confident that Hill Management will exert considerable effort on behalf of our Association, maintaining the show’s alignment with our core values and providing a platform where premier jewelers and suppliers conduct business within a welcoming and secure environment.”

“Our goal is to support the SJTA’s mission, preserve the integrity of the Atlanta Jewelry Show, and provide the breathing room needed for thoughtful long-term decisions,” said Andrea Hill, CEO of Hill Management Group. “This show has been an anchor for the jewelry industry in the Southeast for generations, and we are honored to help ensure that it continues to thrive.”

The Atlanta Jewelry Show—the longest-running regional jewelry event in the United States—will continue its proud tradition of connecting independent jewelers, designers, and manufacturers through a warm, relationship-driven environment. The Spring 2026 show (March 14-15, 2026) promises renewed energy, modernized operations, and the same hospitality and heart that have defined AJS for more than seven decades.

About the Atlanta Jewelry Show
Founded in 1950, the Atlanta Jewelry Show, produced by the Southern Jewelry Travelers Association, is one of the most respected trade events in the United States, offering a welcoming, relationship-focused environment where retailers and suppliers connect, learn, and grow together.

About Hill Management Group
Hill Management Group, LLC, through its StrategyWerx, WerxMarketing, MentorWerx, and ProsperWerx divisions, provides integrated strategy, marketing, organizational design, and technology solutions to help businesses scale sustainably. Led by veteran industry strategist Andrea Hill, the firm serves clients across the jewelry, luxury goods, manufacturing, and professional services sectors.