Many store owners review their financials regularly, but far fewer feel confident using them to guide real business decisions. This session focuses on building practical understanding rather than accounting theory, to help retailers use their numbers to make smarter, incremental improvements.

In this session, Abe Sherman breaks down the income statement in plain language and explains what it is actually telling you about the health of your business. He will highlight the five critical numbers every store owner should track consistently, explaining why they matter and how often to review them.

Abe will also discuss which reports are essential and which are less valuable, helping attendees focus their time where it has the greatest impact. The session emphasizes identifying problems early and responding thoughtfully rather than reacting after issues become costly. Attendees will leave with greater confidence in reading their financials, clarity on which numbers deserve the most attention, and a practical framework for using those numbers to make better day-to-day decisions.