AJS EDUCATION  

expanded education (1)

NEW!Β  Exclusive to the SoHo March event, we've broadened our education offerings to deliver a comprehensive learning experience, catering to various roles and expertise levels in the industry. Friday through Monday, we guarantee focused attention on every staff member and aspect of your jewelry business. This is a unique, once-a-year opportunity designed just for you!

πŸš€ Masterclass Monday is a MUST-ATTEND EVENT, offering tailored post-show training for stores and staff, focusing on all levels of skill development and non-stop networking.Β 

Attendance at Monday Masterclasses requires at least one representative from the store to attend the show to enable staff participation in the classes.Β 

These 15 classes include Masterclasses in branding, selling, visual merchandising, and an intro to ChatGPT for the professional jeweler. Our SoHo pros will share the knowledge and experience that make them Pros! You can get an update on the LGD business along with hands-on experience in engraving and torch use.

SEMINAR REGISTRATION AVAILABLE TO ALL REGISTERED ATTENDEES:

Registered & Provided Individual Email Address?

You will receive the following emails:

β€’ AJS Portal Invite.Β  Click on provided link, create password, explore your personal portal!Β  Select "Seminar Registration" Button

β€’ AJS Registration Confirmation Email.Β  Keep this email handy for onsite registration.

β€’ AJS Seminar & Special Event Registration Email.Β  Click on provided link, select the seminars/events you wish to attend and submit!

Registered Without Providing Individual Email Address?

β€’ Sadly, without your individual (not shared) email address, we cannot send important confirmation or show messages.Β  You will not receive a confirmation or seminar registration email.

β€’ To register for seminars, email Cindy Chandler directly, providing your company name, name of attendees and list of seminars

SOHO EXPANDED CLASS SCHEDULE, FRIDAY - MONDAY:

FRIDAY.Β  MARCH 15, 2024
(PRE-SHOW)

  • 1:00 pm – 2:30 pm
    ⌚ AWCI WATCHES
    The Art of Horology: Hands-on with
    Mechanical and Quartz Watches
    Room 104
    Jason Champion, CW21, AWCI

 

  • 1:00 pm – 2:30 pm
    πŸ›οΈSALES & MARKETING
    Masterclass: Be True to Your Brand -
    A Workshop and Collaboration on Selling
    Room 105
    William Jones, Jewelry Sales Academy &
    Sissy’s Log Cabin

 

  • 2:45 pm – 3:45 pm
    πŸ”SECURITY
    Cybersecurity - Threat Predictions
    and Steps to Protect Your Business
    Room 105
    Grant Hansen, Jewelers Mutual Group

 

  • 4:00 - 4:45 pm
    πŸ’Ž The State of the Lab-Grown Diamond Market Today
    Marty Hurwitz, CMO, Kira Jewels
    Room 105

 

  • 4:45 pm – 5:45 pm
    ⌚AWCI WATCHES
    How to Become a Specialist in the
    Business of Watches
    Room 104
    Jason Champion, CW21, AWCI

 

  • 5:00 pm – 5:45 pm
    πŸ’ŽDIAMONDS
    Detecting Lab-Grown Diamonds - Update
    Room 105
    Guy Borenstein, Stuller

 

  • 6:00 pm – 7:30 pm
    🍻NETWORKING
    Ice Breaker
    Waverly Lobby Bar

SATURDAY.Β  MARCH 16, 2024
(SHOW DAY)

  • 8:30 am – 9:30 am
    β˜•NETWORKING
    New! Morning Mingle
    The Gallery

 

  • 10:00 am – 11:00 am
    ⌚AWCI WATCHES
    Profitable Watch Battery Replacement
    AWCI Mobile Classroom
    Jason Champion, CW21, AWCI

 

  • 10:00 am – 1:00 pm
    ✍️JEWELRY RENDERING
    Masterclass: How to Draw Diamonds
    Sketch Studio - Show Floor
    RΓ©my Rotenier, RΓ©my Rotenier, Inc.

 

  • 10:00 am - 5:00 pm
    πŸ‘¨β€πŸ’»CAD / 3D PRINTING
    CAD Corner - Show Floor
    John Hartke, CAD Designer, Jewel-Craft

 

  • 10:00 am – 5:00 pm
    βš’οΈBENCH/SHOP
    The Profitable Shop -
    Live Demos and Shop Talk
    At the Bench - Show Floor
    Joel McFadden, William McFadden,
    McFadden Designs

 

  • 10:00 am – 6:00 pm
    πŸ›οΈRETAILING/BRANDING
    Get Retailing!
    RetailWorks, Inc. - Booth #743 Signature
    Lyn Falk, RetailWorks, Inc.

 

  • 1:00 pm – 2:00 pm
    ⌚AWCI WATCHES
    Opening and Closing Difficult
    Watch Cases
    AWCI Mobile Classroom
    Jason Champion, CW21, AWCI

 

  • 2:00 pm – 5:00 pm
    ✍️JEWELRY RENDERING
    Masterclass: How to Draw
    a Solitaire Ring
    Sketch Studio - Show Floor
    RΓ©my Rotenier, RΓ©my Rotenier, Inc.

 

  • 3:00 pm – 4:00 pm
    ⌚AWCI WATCHES
    How to Size Watch Bracelets
    AWCI Mobile Classroom
    Jason Champion, CW21, AWCI

 

  • 8:00 pm – 11:30 pm
    🍻Saturday Night "SOCIAL" 
    Renaissance Waverly Hotel
    Kennesaw Ballroom

SUNDAY.Β  MARCH 17, 2024
(SHOW DAY)

  • 8:30 am – 9:30 am
    β˜•NETWORKING
    New! Morning Mingle
    The Gallery

 

  • 9:30 am - 10:30 am
    AGS / Atlanta SE Guild Meeting
    Room 104
    Brock Wilke, Sr. Research Analyst, GIA

 

  • 10:00 am – 11:00 am
    ⌚AWCI WATCHES
    Profitable Watch Battery Replacement
    AWCI Mobile Classroom
    Jason Champion, CW21, AWCI

 

  • 10:00 am – 1:00 pm
    ✍️JEWELRY RENDERING
    Masterclass: How to Draw Diamonds
    Sketch Studio - Show Floor
    RΓ©my Rotenier, RΓ©my Rotenier, Inc.

 

  • 10:00 am - 5:00 pm
    πŸ‘¨β€πŸ’»CAD / 3D PRINTING
    CAD Corner - Show Floor
    John Hartke, CAD Designer, Jewel-Craft

 

  • 10:00 am – 5:00 pm
    βš’οΈBENCH/SHOP
    The Profitable Shop -
    Live Demos and Shop Talk
    At the Bench - Show Floor
    Joel McFadden, William McFadden,
    Joel McFadden Designs

 

  • 10:00 am – 6:00 pm
    πŸ›οΈRETAILING/BRANDING
    Get Retailing!
    RetailWorks, Inc. - Booth #743 Signature
    Lyn Falk, RetailWorks, Inc.

 

  • 1:00 pm – 2:00 pm
    ⌚AWCI WATCHES
    Opening and Closing Difficult
    Watch Cases
    AWCI Mobile Classroom
    Jason Champion, CW21, AWCI

 

  • 2:00 pm – 5:00 pm
    ✍️JEWELRY RENDERING
    Masterclass: How to Draw
    a Solitaire Ring
    Sketch Studio - Show Floor
    RΓ©my Rotenier, RΓ©my Rotenier, Inc.

 

  • 3:00 pm – 4:00 pm
    ⌚AWCI WATCHES
    How to Size Watch Bracelets
    AWCI Mobile Classroom
    Jason Champion, CW21, AWCI

MONDAY.Β  MARCH 18, 2024
(NEW! POST-SHOW)

9:00 am – 9:30 pm
β˜•NETWORKING
New! Morning Mingle
Pre-function Area

 

  • 9:30 am – 10:30 am
    ⌚AWCI WATCHES
    How to Become a β€œSpecialist”
    in the Watch Business
    Room 102
    Jason Champion, CW21, AWCI

 

  • 9:30 am – 10:30 am
    βš’οΈBENCH/SHOP
    Engraving: A Hands-on Workshop
    Room 106
    Joel McFadden, Joel McFadden Designs

 

  • 9:30 am – 10:30 am
    πŸ›οΈSALES & MARKETING
    Showcasing Your Brand Inside Your Brick & Mortar
    Room 105
    Lyn Falk, Retailworks, Inc.

 

  • 9:30 am – 11:45 am
    πŸ’»TECHNOLOGY
    Masterclass: ChatGPT Mastery
    for Jewelry Professionals
    Room 104
    Jennifer Shaheen, Technology Therapy Group

 

  • 10:00 am – 5:00 pm
    πŸ—£οΈSOHO PRO NETWORKING
    SoHo Demos and Hands-On Exhibits
    Pre-function Area

 

  • 10:45 am – 11:45 am
    βš’οΈBENCH/SHOP
    Permanent Jewelry - A Business Opportunity
    Room 106
    Joel McFadden, Joel McFadden Designs

 

  • 10:45 am – 11:45 am
    πŸ›οΈSALES & MARKETING
    How to Execute Successful Events
    Room 102
    Justin VanMatre, National Rarities

 

  • 10:45 am – 11:45 am
    πŸ›οΈSALES & MARKETING
    Customer Service Best Practices
    Room 105
    Scott Allred, Podium

 

  • 12:00 pm – 12:45 pm
    🐀NETWORKING
    Complimentary Chick-fil-A Lunch
    Pre-function Area

 

  • 1:00 pm – 2:00 pm
    βš’οΈBENCH/SHOP
    Stone Setting: Have the Right Tools
    for the Right Job
    Room 106
    Joel McFadden, Joel McFadden Designs

 

  • 1:00 pm – 2:00 pm
    πŸ’ŽDIAMONDS
    Laboratory Grown Diamond Update -
    A Business Update and Survival Guide
    Room 102
    George Prout, Featured Columnist,
    Southern & Mid-America Jewelry News

 

  • 1:00 pm – 3:00 pm
    🎁VISUAL MERCHANDISING
    Masterclass - Visual Merchandising
    with Selling in Mind
    Room 105
    Larry Johnson, Box Brokers &
    Larry Johnson Consulting

 

  • 2:15 pm – 3:15 pm
    βš’οΈBENCH/SHOP
    Engraving - A Hands-on Workshop
    Room 106
    Joel McFadden, Joel McFadden Designs

 

  • 2:15 pm – 3:15 pm
    πŸ›οΈSALES & MARKETING
    GIA Knowledge Session: Retailer Polish-Up
    Room 102
    Tali Nay, Gemological Institute of America

 

  • 2:15 pm – 4:30 pm
    πŸ’»TECHNOLOGY
    Masterclass: ChatGPT Mastery for
    the Jewelry Professional
    Room 104
    Jennifer Shaheen, Technology Therapy Group

 

  • 3:30 pm – 4:30 pm
    βš’οΈBENCH/SHOP
    Reward Yourself! - Pricing Custom and
    Repairs Right
    Room 106
    Joel McFadden, McFadden Designs