AJS-U EDUCATION  

Friday, August 26


9:00 am – 5:00 pm
Room 105
Demo: How to Streamline Jewelry Photography and E-commerce with Gemlightbox
Kevin Saw, Picup Media, Finance Manager

You asked for it, we listened! By popular retailer requests, we have invited Picup Media to demonstrate Its amazing jewelry photography tools.

This session focuses on streamlining the jewelry photography and e-commerce workflow to get products to your customers as quickly and beautifully as possible. Find out how to automate parts of the e-commerce operation and simplify jewelry photography and video processes to achieve high-quality images, save time, and increase sales conversion using the GemLightbox.

Leave the session, understanding how to capture studio-quality jewelry photos and 360 videos in just one click using your smartphone, automate administrative tasks such as writing jewelry product descriptions, organizing and syncing visual assets across all devices and directly send these images to prospective buyers from all platforms, and boost web and social media engagements with engaging photos and videos. It’s all about effectiveness and efficiency with 15 seconds of effort!

This session provides a great refresher for GemLightBox owners.

9:00 AM – 9:45 AM
10:00 AM – 10:45 AM
11:00AM – 12:00 AM
1:45 PM – 2:45 PM
3:00 PM – 4:00 PM
4:15 PM – 5:15 PM


10:00 am – 10:45 am
Unlock the Biggest Holiday Season You Have Ever Had!
Ryan Blumenthal, VP of Sales & Business Development, Clientbook

The retail holiday shopping season will soon be upon us. Like most retailers, you’re planning on a significant portion of your annual revenue coming over the next few months. But with inflation concerns how can you ensure that you maximize this critical
In this session, Ryan Blumenthal, Clientbook Vice President of Sales and owner of Corrine Jewelers will share some tips and best practices to help you unlock and maximize every holiday dollar, including how to:

  • Segment your clients so you can deliver the right message to the right audience.
  • Turn new, first-time buyers into long-term clients after the holidays.
  • Enable your sales associates to be as productive as possible.

11:00 am – 11:45 am
Current Events and Your Business: What You Need to Know
Sara Yood, Esq., Deputy Senior Counsel, Jewelers Vigilance committee

Much has changed in our world over the last year. This session will update you on marketing and legal issues that you need to know about now. This session will explain how sanctions on Russian gold and diamonds impact your business. You will also receive clarifications on Lab-grown diamond terms and how the term sustainability can be used. Be prepared for the informed and concerned customer. Bring your questions. Get the answers you need!


12:00 pm – 1:30 pm
Lunch and Learn - Moving Today’s Jeweler Forward: The Zing® Marketplace
Presenter: Nabil Abdallah, Vice President of Business Development, Jewelers Mutual Group

Since 1913, Jewelers Mutual® Group has been committed to the success of the jewelry industry. That’s why they created the Zing Marketplace – a suite of powerful solutions that streamline and grow jewelry businesses, turning complexity into simplicity. The Zing Marketplace is home to appraisal and shipping solutions, care plans, a diamond marketplace powered by IDEX, claims management and more. In this session, Nabil Abdallah, Vice President of Business Development for Jewelers Mutual Group, demonstrates the ease of navigating the marketplace to access products, services and tools to move your business forward. Spoiler alert: the Zing Marketplace is open to everyone in the industry—no fees or obligations—and you can sign up for free! Don’t miss this opportunity to view a demo, ask questions and hear ideas from a panel of jewelers who will share ways they’re evolving their business to meet their customers’ needs with help from the Zing Marketplace.


1:45 pm – 2:45 pm
Stop Having SALES and Start Having Events!

Tiffany Bayley, Avalon Park Jewelers, Owner, Entrepreneur, Host of Shop with Tiffany Live

Why would you stop having sales? 1. Sales devalue your inventory. 2. Events increase foot traffic. 3. Events increase profit margins. 4. Events enable you to build relationships. 5. Events produce amazing residual sales. In this 60-minute session, you will learn from the master of jewelry events herself, Tiffany Bayley. Tiffany is one of the industry leaders in social media marketing and the author of THRIVE. The complete guide to virtual success. Before she was a social media sensation, Tiffany hosted mind-blowing Live (in-person) Events, for years at her retail store in Orlando, Florida. She will share her marketing secrets for her "VIP Experiences" with you and furnish an Event Planning Guide for you to take home. You will learn how she gets hundreds to show up at her events and why this style of "selling" builds better relationships with your current customers and attracts a new clientele.


3:00 pm – 4:00 pm
Retail Technology – The Evolution of the Customer Experience

Moderator: Cindy Chandler, Director of Education, Atlanta Jewelry Show
Panelists: Nabil Abdallah, Vice President of Business Development, Jewelers Mutual Group
Anish Desai, President & CEO, Star Gems
Tiffany Bailey, Tiffany Bayley, Avalon Park Jewelers, Owner, Entrepreneur, Host of Shop with Tiffany Live
Ryan Blumenthal, VP of Sales and Business Development, Clientbook
Kathryn Pearce, Owner Designer, Veleska Jewelers

Whether shopping in-store or online, your customer will expect technology to be part of their experience. And as a retailer, you will want to be there for them with the right services and experience. Engage your customer online, communicate with them using their preferred method, market effectively, and win them over before they ever enter your store. Where to start! Get excellent advice and guidance from our pro providers of technology for inventory management, customer relationship management, communications, sales, websites, and more. There is plenty of time to prepare for a successful fourth quarter! Clientbook, Podium, and others will show you the way


4:15 pm – 5:30 pm
Diamond Power Panel – Business Challenges and Solutions
Moderator: Terry Chandler, President & CEO, Diamond Council of America
Matthew Tratner, General Manager and Vice president, Sarine Technologies, North America
George Prout, President Independent Division, Craft Lab Grown Diamonds

The last two years and world events have changed the diamond marketplace tremendously. This panel of diamond experts from all areas of the diamond business will discuss the current state of diamond mining, manufacturing, the supply chain, and the impact of laboratory-grown diamonds on the jewelry business. In addition, this session will give you insights into diamond pricing, the selling of natural and lab-grown diamonds, and supply chain challenges. Welcome this panel of experts as they give you guidance for your diamond business. Be ready to answer any of your customer's tough questions and look into future diamond business.


Sunday, August 28

9:30 am – 10:30 am
Room 103
AGS Atlanta Southeastern Guild presents: Developing a Highly Profitable Antique and Estate Jewelry Department
Louis Scholz

If you are in the estate business or considering it, you need to attend this session. Louis will cover everything from merchandising your case, to what markups you should use, and how to build your collection. Learn how to buy what to scrap. Louis has been in the jewelry business for over 40 years. His experience at the bench, as an assayer in a gold refinery, and in the antique business, give him a unique perspective that he will share with you. This session is open to all Atlanta show attendees.