AJS-U EDUCATION  

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Event Venue Date
SMS/Text Messaging - Marketing 101 for Businesses
Jason A'alona - Director of Retail Podium Want to know the best way to connect and engage with your customer? Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this session will get you up to speed. Includes insights on:
  • How to market like a human with personalized messages
  • How to increase responses and promotional engagement
  • How to provide value to your opt-in list
 
Ballroom A
  • October 22, 2021 10:30 am
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LUNCH & LEARN - Holiday "Must-Haves"
Get ready for your best holiday season yet! This dynamic panel of your peers and partners will give you insight and strategies that you can implement now, to make sales and generate priceless customer leads. Chick-fil-A will be served! Moderated by: Tiffany Bayley, CEO, Avalon Park Jewelers Panelists: Denise Purtzer, VP of Partnerships & Alliances, ClearSale Larry Johnson, Owner, Larry Johnson Consultants Guy Pineda, Agency Owner, Jewelry Store Marketers Bryan Cockerham, CTO & Partner, Punchmark Jason A’alona, Director of Retail, If you have a topic of interest for the panel, or want to participate, send an email cchandler@atlantajewelryshow.com.
Ballroom A
  • October 22, 2021 12:00 pm
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Top 10 Tips To Get Better Organic Search Rankings on Google
Guy Pineda - Agency Owner Jewelry Store Marketers Improving your local search rankings on Google will bring in more customers and sales but what can a local jewelry store can do to get found on Google?  In our session, you will learn the top 10 activities that can get your website ranked high on local Google search results.  Get step-by-step action plans and resources to give you a big boost on the Google search results page that you can do immediately.
Ballroom A
  • October 22, 2021 1:15 pm
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The Holiday Snowball: Use Paid Advertising to Kickstart Your Digital Traffic
Brian Cockerham - CTO & Partner, Punchmark and Stuart Blessman - Digital Marketing Director, Punchmark Did you know people who click on paid ads are 50% more likely to purchase? Learn from Punchmark how to build a paid advertising campaign that will snowball your traffic and online sales this holiday season.
Ballroom A
  • October 22, 2021 2:30 pm
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FACEBOOK LIVE! The 5 Steps to Virtual Success
Tiffany Bayley -  Entrepreneur, Speaker and Host of Shop with Tiffany Live!  LIGHTS, CAMERA, CASH!!! Increase your revenue this Holiday Season by over 50%!! This workshop will give you all the basics you need to get your virtual game off the ground.  A step-by-step guide that will help you build and maintain your customer base during these interesting times. Plus, a key to unlock hidden revenue that will take your fourth quarter sales to new heights!
Ballroom A
  • October 22, 2021 3:45 pm
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The Diamond Growth Strategy: 7 Strategies To Significantly Increase Revenue and Boost Profits
Bill Warren - Founder & Coach, Diamond Bill Marketing "Diamond" Bill Warren is the creator and founder of the Ultimate Jewelers Mastermind Group and the wildly popular "Diamond Bill Marketing Podcast Radio Show."  He is an entrepreneur, author, coach, and marketing expert for retail jewelers around the globe, as well as a sought-after motivational and marketing speaker.
Ballroom A
  • October 22, 2021 5:00 pm
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Don't Just Survive: THRIVE with Facebook LIVE! Saturday
Tiffany Bayley - Tiffany Bayley - Entrepreneur, Speaker and Host of Shop with Tiffany Live! Meet Tiffany in the Marketplace Cafe, on the show floor. Tiffany Bayley reveals how she utilized Facebook Live as a tool to build and maintain her customer base during these interesting times, nearly tripling her revenue. She will explain her formula for success including, her frequency key that she uses to unlock hidden revenue with existing clients. She will explain how this increased communication will insure you remain relevant and help you develop true connections with your clients virtually. She will give you all the basic tools you need to launch your virtual game and take your revenue to new heights. 
  • October 23, 2021 9:00 am
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Take Your Live Streaming to the Next Level! Saturday
Tiffany Bayley - Tiffany Bayley - Entrepreneur, Speaker and Host of Shop with Tiffany Live! Meet Tiffany in the Marketplace Cafe, on the show floor. Hold on to your hats boys and girls because presenter Tiffany Bayley is going to take you on the technology fast track to virtual success. She will cover the most effective way for your customers to order during and after your Lives. You will discover how to do graphics and stream to multiple social media platforms at the same time. She will show you the most effective way to communicate with customers during your show and the importance of doing so. This session is packed full of resources for the independent jeweler that is ready to take their virtual game to the next level. 
  • October 23, 2021 4:00 pm
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Don't Just Survive: THRIVE with Facebook LIVE! Sunday
Tiffany Bayley - Tiffany Bayley - Entrepreneur, Speaker and Host of Shop with Tiffany Live! Meet Tiffany in the Marketplace Cafe, on the show floor. Tiffany Bayley reveals how she utilized Facebook Live as a tool to build and maintain her customer base during these interesting times, nearly tripling her revenue. She will explain her formula for success including, her frequency key that she uses to unlock hidden revenue with existing clients. She will explain how this increased communication will insure you remain relevant and help you develop true connections with your clients virtually. She will give you all the basic tools you need to launch your virtual game and take your revenue to new heights. 
  • October 24, 2021 9:00 am
Register
Take Your Live Streaming to the Next Level! Sunday
Tiffany Bayley - Tiffany Bayley - Entrepreneur, Speaker and Host of Shop with Tiffany Live! Meet Tiffany in the Marketplace Cafe, on the show floor. Hold on to your hats boys and girls because presenter Tiffany Bayley is going to take you on the technology fast track to virtual success. She will cover the most effective way for your customers to order during and after your Lives. You will discover how to do graphics and stream to multiple social media platforms at the same time. She will show you the most effective way to communicate with customers during your show and the importance of doing so. This session is packed full of resources for the independent jeweler that is ready to take their virtual game to the next level. 
  • October 24, 2021 4:00 pm
Register