The Show  

Introducing the SOHO Experience


(abbreviation for SOuthern HOspitality)

A four-day retail centric experiential event designed to mimic each area of a retail store while offering a rare glimpse into your customers’ journey. Your LIVE Guide to Retailing!

Maximize connection opportunities and have FUN doing it!

Learn from industry innovators, in a casual face-to-face setting.

Experience modern ways to retail, design, display, repair and sell.

Balance your mind, body and soul, leaving you refreshed and recharged.

Your Journey


Store Design & Retailing

Store Design & Retailing

Brush up on the newest trends in the world of store design.


Bench & Custom Design

Bench & Custom Design

Learn the latest jewelry making and repair tips and tricks in an intimate setting, face to face with experts in their field.


Sales & Occasions

Sales & Occasions

Learn proven methods to make the sale. It’s more than just knowing the 4Cs – it’s knowing your customer.


Marketing & Digital

Marketing & Digital

As the internet becomes enmeshed in everything we do, the importance of digital marketing is impossible to ignore.


Community & Kids Jewelry Camp

Community & Kids Jewelry Camp

Our priority is to welcome and inspire future generations of jewelers, and provide opportunities to build upon for a lifetime.

Show Features

Witness rock-star CAD/CAM artists show off their technical skills and creative flair, right on the show floor. During two invitational design challenges, the hosts will keep you on the edge of your seat as they report the progress of each challenger.

At AJS Kids Jewelry Camp, our priority is to welcome children into the jewelry community with the intention of encouraging and inspiring them to continue the legacy that most of you have devoted a lifetime to create.


THE RUNWAY offers accomplished, upscale merchandise in a uniquely designed pavilion where prominent retailers connect with the most celebrated designer brands in the industry.


THE GALLERY features a curated collection of top industry vendors and designers, showcasing classic styles and the newest trends in jewelry.


SIGNATURE COLLECTION features an extensive selection of a wide range of products, including classic, fashion forward and trendy styles designed to appeal to both iconic and progressive retailers.

Buyers and brands engage with industry leaders and experts to learn emerging trends and tactical skills needed to navigate an ever-changing and competitive retail landscape.

Let us inspire you! A unique shopping experience where you discover new products and learn innovative ways to incorporate occasional gifts into your current product mix.

Keep Up to Date

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