First Time to Market  

First Time to Market? Here’s What You Need to Know!


No matter the size of your retail business, the benefits of attending a trade show far outweigh any reason not to attend. The Atlanta Jewelry Show is designed to give retail owners and buyers the opportunity to meet with existing suppliers, conduct business, network with other like-minded attendees, and discover new products. Once you've decided to attend, it’s time to get excited and PLAN. Knowing what you want to accomplish before, during, and after the show will help maximize your time. Keep reading for some of our favorite planning tips.


Pre-Planning is the Key to Success.

  • Avoid the hassle onsite by pre-registering.
  • Make reservations for transportation and lodging early. Click here for hotel information!
  • Set appointments with vendors you'd like to meet with during the show.
  • Know your inventory needs. More efficient purchasing will save you money by grouping your orders to take advantage of discounts and special offers, as well as keeping you within budget.
  • Pack comfortable shoes, wear business casual clothing, and layer up!  Remember, you are a representative of your business.
  • A few must-haves: Water, healthy snacks, phone charger, photo ID, business cards, business documentation


Make the Most of Your Time at AJS

Once you arrive onsite, pick up the official AJS Show Guide, available in the registration area. Review the guide and finalize your plan of action.

Make sure your badge is in plain sight while browsing trade show booths. Have a pen and notebook ready for notes and use business cards to jot down information on the back.

Share your fabulous finds with your followers on social media and get them excited about what you’re bringing back for them.

Look for show specials, and purchase only where they are truly bargains and needed in your store. Check freight costs and delivery dates. Also, keep track of the orders you place so you'll stay within your budget.

Trade shows are the perfect time to build or expand your network. Bring plenty of your business cards and give them to interested parties. Don't be afraid to introduce yourself to others.

We’re Here to Help

If you should need further information, don’t hesitate to contact Gina Morris at (678) 384-9104 or email  Gina is happy to assist!