The Atlanta Jewelry Show is a strong, regional tradeshow managed and produced by SJTA-The Southern Jewelry Travelers Association, founded in 1950. SJTA is a non-profit membership association created by jewelry sales reps traveling the southeastern region of the country.  The association's purpose is to connect, network, share experiences and learn from each other as sales reps navigated the always-evolving jewelry industry.

Our mission at the Atlanta Jewelry Show remains the same as the Show has grown into a very well-respected industry event that provides commerce, education, and of course, unmatched southern hospitality.  This is the show where everyone knows your name!


Fresh Products and Resources.

Immersive Experiences.
Networking & Education.
Unmatched Southern Hospitality.

The SOHO experience, our spring show,
offers a refreshing twist to the common buying
show by adding extra value through top-notch
education and special show experiences.

Products & Trends.

Connections and Community.
Convenient and Timely.
Unmatched Southern Hospitality.

AJS Fall is the traditional buying show
that you’ve come to trust. It's the one-stop
resource for all the products and services
a jewelry business needs.

Two tradeshow events are held each year, in the spring and the fall, with each event providing a unique experience and reason to attend. Each show is a 2-day buying event with 1 full day of pre-show education. AJS’ vendor participation consists of an impressive lineup of proven leaders and new companies with new products and services.  Loyal buyer attendees are relationship focused and primarily travel from the southeastern region of the U.S. and beyond.  Top-notch education provides pre-show and year-round resources. Special events which promote our feeling of the community take place at each show.

Attending the Atlanta Jewelry Show is an industry event that will complete you the feeling that you are part of a community that cares and appreciates you and understands the essentials you need to succeed.

Cobb Galleria Center, our show venue, is 25-minute drive from Hartsfield Jackson International Airport. The convention center is conveniently connected to The Renaissance Waverly Hotel and other nearby properties via a pedestrian bridge. The Battery, home to Truist Park and the Atlanta Braves, is within walking distance and hosts dining and activities for all ages.