Atlanta, Georgia. The Atlanta Jewelry Show is strengthening its role as an industry steward by recognizing education as a core pillar of the event. Through BenchFusion and the newly launched RetailFusion program, the show is investing deliberately in both sides of the jewelry business equation: skilled craftsmanship and strong retail leadership.

The Atlanta Jewelry Show has renewed its commitment to robust retail education with the return of pre-show education, now named RetailFusion. RetailFusion will take place on Friday, March 13, 2026, the day before the show officially opens, and is designed for jewelry store owners, managers, and key team members responsible for running healthy, profitable businesses.

RetailFusion brings together expertise across the disciplines that matter most in modern jewelry retail, including merchandising, sales, marketing, operations, leadership, finance, technology, gemology, and product development. The program emphasizes practical decision-making and real-world application, offering attendees tools and insight they can put to work immediately.

Speakers joining RetailFusion include Abe Sherman, Maarten de Witte, Andrea Hill, Lyn Falk, Dayna Brown, Tim Glasgow, William Jones, and Nathan Renfro. Additional speakers and sessions are being added as the program continues to develop.

RetailFusion is built around a simple goal: Help jewelry retailers navigate complex market conditions and make better decisions with greater confidence. Sessions are rigorous, grounded in experience, and designed to clarify how different parts of the business fit together. Topics range from inventory and cash flow fundamentals to evolving customer behavior, digital marketing realities, team development, and the technologies reshaping retail and jewelry manufacturing. Lunch will be provided for RetailFusion attendees.

Early registration pricing for RetailFusion is $75 per person through January 31. After January 31, tickets will be $125 per person.

BenchFusion returns to the show floor with a two-day program focused on the full range of technical and management skills bench jewelers need to succeed today. Attendees can choose from approximately 30 sessions covering core bench techniques, problem-solving, materials, processes, and the realities of managing life at the bench.

This year’s BenchFusion speaker lineup includes highly respected educators and practitioners in the field, including Jason Chandler, Charles Lewton-Brain, Stewart Grice, and Peter Spector. These presenters are known for their technical expertise and for their ability to engage directly with working jewelers and address real-world challenges.

BenchFusion is unique in its setting and design. Sessions take place directly on the show floor, adjacent to the energy of the marketplace, while silent headset technology allows attendees to focus fully on each presentation without distraction. This format creates an immersive, practical experience deeply connected to the broader show. Lunch is provided on both days, encouraging conversation and peer connection between sessions.

Early registration pricing for BenchFusion is $150 per person through January 31. After January 31, tickets will be $200 per person.

Together, BenchFusion and RetailFusion reflect the Atlanta Jewelry Show’s belief that education is not an add-on, but a central part of the trade show experience. By bringing learning directly into the heart of the show, the Association aims to support both the craft and the commerce that sustain the jewelry industry.

Produced by the Southern Jewelry Travelers Association, a 501(c)(6) nonprofit trade association, the Atlanta Jewelry Show exists to return value to its members, exhibitors, and attendees through education, connection, and ethical industry leadership.

Additional details, session updates, and registration information for BenchFusion and RetailFusion are available at atlantajewelryshow.com.

Atlanta Jewelry Show Spring: March 14-15, 2026
RetailFusion, March 13, 2026
BenchFusion, March 14-15, 2026

About the Atlanta Jewelry Show
Founded in 1950, the Atlanta Jewelry Show, produced by the Southern Jewelry Travelers Association (SJTA), a 501(c)(6) nonprofit trade association, is one of the most respected trade events in the United States, offering a welcoming, relationship-focused environment where retailers and suppliers connect, learn, and grow together.

Atlanta, Georgia. The Atlanta Jewelry Show returns March 14-15, 2026, with a full day of education on March 13. Registration is now open, and a newly redesigned website at atlantajewelryshow.com marks a significant step forward in how the show serves and communicates with the jewelry industry.

The Atlanta Jewelry Show’s fully redesigned website is built to better inform, engage, and support its community. Education offerings are now clearly organized and easy to explore, with dedicated sections for BenchFusion, RetailFusion, and FutureFusion programming. Speaker rosters are being continually updated as new presenters are confirmed, giving attendees a real-time view of the depth and quality of the educational content planned for the show.

The website will serve as an ongoing communication hub, sharing show updates, educational insights, and practical information before, during, and after the event. Navigation has been simplified, and the site has been optimized for both desktop and mobile use, ensuring an effective and enjoyable experience across devices.

The updated registration process reflects a careful balance between security and ease of use. The Atlanta Jewelry Show remains committed to ensuring that only qualified industry professionals attend, protecting both the integrity of the show and the safety of exhibitors and attendees. At the same time, the registration experience has been modernized and streamlined using updated technology, reducing unnecessary complexity while preserving the vetting standards that jewelry industry professionals expect. The result is a process that is clearer, faster, and far more pleasant to complete.

The Atlanta Jewelry Show continues its long-standing role as the premier jewelry trade show of the South, situated among some of the strongest independent retailers and suppliers in the country. The show is known for offering an experience that differs meaningfully from other industry events, combining genuine Southern hospitality with a serious commitment to business fundamentals, education, and relationship-based trade.

Produced by the Southern Jewelry Travelers Association, a nonprofit organization, the Atlanta Jewelry Show exists solely to return value to its members, exhibitors, and attendees. Every decision, from show logistics to education programming, is guided by that mission and by a broader commitment to the long-term health of the jewelry industry.

Registration is now open. Industry professionals are invited to explore the new website and learn more at atlantajewelryshow.com.

Atlanta Jewelry Show Spring: March 14-15, 2026
RetailFusion, a full day of retailer education: March 13, 2026

About the Atlanta Jewelry Show
Founded in 1950, the Atlanta Jewelry Show, produced by the Southern Jewelry Travelers Association (SJTA), a 501(c)(6) nonprofit trade association, is one of the most respected trade events in the United States, offering a welcoming, relationship-focused environment where retailers and suppliers connect, learn, and grow together.

Atlanta, Georgia. The Southern Jewelry Travelers Association (SJTA), producer of the Atlanta Jewelry Show (AJS), announced today that it has engaged Hill Management Group’s StrategyWerx division to provide strategic and administrative leadership during a critical transition period for the Association and the show.

Hill Management Group will review all aspects of SJTA’s operations and establish the strategic, technical, and financial frameworks needed to prepare the organization for its next phase of management. The firm will also oversee, market, and produce the Atlanta Jewelry Show, ensuring the event remains the vibrant, community-centered marketplace that retailers and suppliers have relied on for decades.

“The SJTA Board of Directors has worked hard to find practical solutions that will help secure the financial stability of the Atlanta Jewelry Show, guiding us toward a brighter and more sustainable future,” said Elesa Dillon, SJTA President. “I am confident that Hill Management will exert considerable effort on behalf of our Association, maintaining the show’s alignment with our core values and providing a platform where premier jewelers and suppliers conduct business within a welcoming and secure environment.”

“Our goal is to support the SJTA’s mission, preserve the integrity of the Atlanta Jewelry Show, and provide the breathing room needed for thoughtful long-term decisions,” said Andrea Hill, CEO of Hill Management Group. “This show has been an anchor for the jewelry industry in the Southeast for generations, and we are honored to help ensure that it continues to thrive.”

The Atlanta Jewelry Show—the longest-running regional jewelry event in the United States—will continue its proud tradition of connecting independent jewelers, designers, and manufacturers through a warm, relationship-driven environment. The Spring 2026 show (March 14-15, 2026) promises renewed energy, modernized operations, and the same hospitality and heart that have defined AJS for more than seven decades.

About the Atlanta Jewelry Show
Founded in 1950, the Atlanta Jewelry Show, produced by the Southern Jewelry Travelers Association, is one of the most respected trade events in the United States, offering a welcoming, relationship-focused environment where retailers and suppliers connect, learn, and grow together.

About Hill Management Group
Hill Management Group, LLC, through its StrategyWerx, WerxMarketing, MentorWerx, and ProsperWerx divisions, provides integrated strategy, marketing, organizational design, and technology solutions to help businesses scale sustainably. Led by veteran industry strategist Andrea Hill, the firm serves clients across the jewelry, luxury goods, manufacturing, and professional services sectors.