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AJS Spring 2027  |  April 4-5, 2027  |  RetailFusion April 3  | Savannah Convention Center, Savannah  |  #AJS2027

Presentation given at the Atlanta Jewelry Show's RetailFusion in a full conference room.

While Mastering Your Craft, Don’t Neglect the Business Side

Becoming the best jeweler you can be is no easy task. You’re asked to master a number of different tools and disciplines, some requiring vastly different skillsets. Gemology. Geology. Chemistry. Metalsmithing. Casting. CAD/CAM. 3D printing. The knowledge you need is both theoretical and practical. You’ve got to be good with your hands and a creative problem-solver, and you need a well-developed eye for art and sense of style. You’re part manual laborer, part high-tech technician, part fine artist. Most of us are lucky if we can master one of those skillsets in a lifetime.

It’s even harder when you’re trying to run your own business. While even the more theoretical aspects of the jeweler’s craft are grounded in the laws of physics, the laws of business can be counterintuitive and confusing, and the advice you find floating around on the internet can be contradictory or not applicable to the jewelry industry or to your business in particular.

New Approaches to Navigate Uncertainty

Add to this confusion the difficulty of thriving in business at this moment in history. We live at a time of economic instability, requiring businesses to become more resilient. Small business owners have to develop new approaches to marketing, merchandising, sales, staffing, and pricing. Even a small competitive edge in one of these areas can be transformational.

New Technologies Made Easy

We’re also in the midst of rapid technological change. Some of this new technology will be not only useful but necessary to running a successful business for many years to come, some of it not so much. How do you make those decisions when your expertise lies in making and repairing jewelry, not software?

You need a community you can trust, a community of experts who understand the jewelry business as a whole and your business in particular. That’s what we’re building with our educational initiatives at the Atlanta Jewelry Show.

A Community of Experts

RetailFusion brings together some of the brightest business minds in the jewelry industry today to deliver to you the skills you’ll need to stay competitive in an increasingly challenging economy. With fourteen speakers sharing their business expertise across almost two dozen presentations and panels, you’re sure to find exactly the advice you need from the person best positioned to give it.

Feed Your Business Brain

You can be a talented designer producing incredible works of art, but talent isn’t enough. You also need the business acumen to find your customers and keep them coming back, manage inventory and cash flow, and understand the technologies that will carry your business into the future. When you come to AJS this spring, feed your business brain at RetailFusion. Find the sessions that are right for you here

A group of people looking at the jewelry displayed at a busy trade show booth.

Why We Need Trade Shows

We live at a time where we don’t ever have to interact with another human being if we don’t want to. It’s all there on your phone or computer: food, shopping, banking, even your friends and family. But there’s more to life—and business—than what you can find online. I mean, we do love a Doordash lunch during a Zoom meeting, but when we give ourselves completely to convenience we lose a little bit of what makes life interesting. The chance encounters, the random conversations that lead to eureka moments, the people who change your life even though you weren’t even looking for them…you only get those experiences when you step outside the office.

No one loves a meeting that could have been an email, but even the most introverted of us start to stagnate and wither away when we’re cooped up for too long. We get stuck in a rut. We lose our passion and our verve for our businesses and our customers.

As big as it is, the jewelry industry is still a very tight-knit one, built on trust between people who have gotten to know each other. Our industry is all about the relationships you nurture. That’s why, even when you can order all the inventory you need online, we still hold the Atlanta Jewelry Show twice a year.

Nurture Ongoing Relationships…

Relationships, both in our personal lives and in business, require trust. The best way to build trust is face-to-face, where you can just chat and see where the conversation takes you. To really build a strong partnership, you have to go beyond a strictly transactional relationship that consists of clicking an “order” button. Trade shows are where deals are made, where new ideas get hashed out, where transactions become relationships.

…And Create New Ones You Didn’t Know You Needed

Where else can a buyer just stumble onto a supplier that perfectly speaks to their needs? We can’t count the number of times an exhibitor showed up to meet their usual clients or to listen to one particular panel and left with a spreadsheet full of new leads and a head full of new business ideas.

Let the Leads Come to You

Sometimes sales feels like fishing, but without the peaceful feeling of drifting on the river while the wind blows through the trees and the frogs croak in the grass. But while you don’t really need to catch any fish to have a good time, you do need to close a sale. So you drop a line to a lead, and you anxiously await a bite. At a trade show, you don’t have to sit around waiting for a reply. Qualified leads are out there on the show floor, looking for a pleasant surprise, a new product line, or a vendor they really click with. Your next sale is just a conversation away.

This Definitely Could Not Have Been an Email

If this show could have been an email, it would have been in your inbox already. But there’s no electronic equivalent of sharing a meal and a drink with colleagues, the unexpected encounter with a buyer who falls in love with your jewelry or tools, or the enlightening panel discussion that changes the way you think about your craft. Until there is, we’ll see y’all at AJS. 

Heritage Payment Solutions Logo

Heritage Payment Solutions

Because Getting Paid Should Not Be the Hardest Part of Your Business

Visit Us at Booth 847 at the Atlanta Jewelry Show

Most jewelers and brands do not think much about their payment processor until something goes wrong.

  • A deposit does not hit the bank when expected.
  • A chargeback shows up out of nowhere.
  • A statement is hard to understand.
  • Or you need help and cannot reach a real person.

At that point, it matters who you are working with.

Heritage Payment Solutions provides payment processing for both retailers and exhibitors. They work with brick-and-mortar stores, e-commerce sites, and businesses that do both. From retailers to wholesalers, they handle it all.

So, here’s our question: Is your current processor helping you run a better business, or just doing the bare minimum and charging you fees?

At Heritage Payment Solutions, we know you care about the following questions:

Are my fees clear and are they fair?
If you are paying a percentage on every sale, you should understand exactly how that works.

If something goes wrong, who do I call?
You need to speak to a real person. Not a ticket system. Not a chatbot. A person.

Will this work seamlessly with my point-of-sale system?
You shouldn’t ever have to do double entry or manage workarounds. Your system should simply connect and function.

Can I use one provider for in-store sales, online orders, and events?
Too many businesses are using one system at the cash register, another for online orders, and another for events. You don’t need three different systems that do not talk to each other. You need one system that works across all the places you collect payments.

How am I protected from fraud and chargebacks?
You process large transactions, so you need to know you’re covered, and if a chargeback or dispute is filed, that we’re here to walk you through that process.

Heritage Payment Solutions works with merchants to structure your accounts properly, especially in industries like jewelry, where transactions can be high ticket, involve deposits, or require split payments. They help manage chargebacks and compliance issues, so you don't have to figure it out on your own.

Heritage Payment Solutions also integrates with The Edge, and with other modern point-of-sale and enterprise systems. Heritage connects with the systems you already use, including The Edge and other common point of sale and business platforms. In practical terms, that means your sales data, reporting, and payment records stay aligned. You are not manually reconciling numbers from two different systems, and you are not rebuilding your checkout process from scratch just to change processors.

Switching processors should not mean retraining your entire staff or reengineering your workflow. If your current point of sale works for you, Heritage Payment Solutions is designed to fit into it rather than replace it.

That is the real benefit.

Support That’s Local

One of the most practical benefits Heritage Payment Solutions offers is hands-on support from a real team. When you call, you speak with someone who knows your account. They also provide free physical terminals to merchants who need one.

But if you’re like most business owners, it’s not “features” that matter most to you. It’s knowing that when something needs attention, there is a person who will respond.

Changing payment processors is not something most people do casually. But reviewing your setup from time to time is smart business. If you have ever looked at your statement and wondered whether there is a better way, it’s time to talk with the Heritage Payment Solutions team.

Visit Heritage Payment Solutions at the Atlanta Jewelry Show, Booth #847,  and see whether your payment system is simply working, or actually working for you.

 

A woman stares out a window at a distorted vision of a city - looking into the future

10 Things To Think About Heading Into 2026

As we move into 2026, it is tempting to look for a single dominant trend or turning point that will explain what comes next for the jewelry industry. That instinct is understandable, but it is rarely how change actually appears to us. What most businesses are experiencing instead is a collection of pressures, opportunities, and shifts that, taken together, require more deliberate thinking than we may have needed even a few years ago.

What follows is not a prediction list, nor a set of prescriptions. It is a set of considerations. Ten things worth thinking about carefully, especially if you want your business to remain steady, relevant, and resilient over the next few years.

1. Workforce reality, not workforce rhetoric

Most jewelry companies now acknowledge that skilled labor is harder to find and harder to replace. What we're all grappling with is that this is not a short-term hiring problem. It is a structural shift tied to decades of manufacturing loss, underinvestment in training, and the disappearance of informal learning environments where skills were passed along naturally. As we head into 2026, the question is less “how do we hire” and more “how do we deliberately grow capability inside our business.” That may mean apprenticeship, mentoring, adjusted expectations around ramp up time, or partnerships with education programs. Whatever the approach, waiting for the market to fix this on its own is not a strategy.

2. The cost of complexity inside the business

Jewelry businesses have become more complex over time, even when revenue has not grown at the same pace. More vendors. More systems. More channels. More decisions piled onto the same people. Complexity itself is not the problem. Unmanaged complexity is. As margins remain under pressure, companies will need to think carefully about complexity can steal value out from under our noses. Simplifying requires making conscious choices about what the business is actually designed to do well.

3. Inventory as a decision system, not just an asset

Inventory has always been central to jewelry businesses, but it is increasingly clear that inventory decisions are also business design decisions. What you stock affects cash flow, staffing, customer experience, repair capacity, marketing, and even training needs. Heading into 2026, companies that treat inventory as an isolated purchasing function will struggle. Those that think of it as a system, one that connects merchandising, cash management, and customer behavior, will be better positioned to adapt without constant stress.

4. The  impact of gold and material volatility

Material pricing volatility is not new, but it has become more persistent. Gold pricing, in particular, has changed how customers think about value, trade-ins, repairs, and estate pieces. This creates both risk and opportunity. Businesses will need clearer internal guidelines, better staff education, and more transparent customer communication around pricing and value. Hoping volatility settles down is not enough. Companies should assume it remains part of the landscape and plan accordingly.

5. Technology as infrastructure, not a shiny object

By 2026, the question will no longer be whether a jewelry business uses technology. The question will be whether the technology actually supports how the business operates. Many companies are holding on to systems that do not talk to one another, require workarounds, or are understood by only a few people. That fragility shows up most clearly during growth, staff turnover, or economic stress. Technology decisions going forward need to be evaluated less on features and more on how well they support clarity, continuity, and decision-making.

6. Leadership depth beyond the owner or founder

A significant number of jewelry businesses still rely heavily on one or two people to hold everything together. That model can work for a long time, until it suddenly does not. As we head into 2026, businesses should be asking whether leadership capability is distributed or concentrated. Are there people inside the organization who understand how decisions are made, why they are made, and how to turn them into action? Building leadership depth is not about titles. It is about shared understanding.

7. Education as an operating expense, not a perk

Training in many jewelry businesses is still treated as something optional, episodic, or reserved for high performers. That mindset is increasingly costly. Education, whether technical, managerial, or customer-facing, is now part of the operating cost of staying competent. Businesses that budget for learning, plan for it, and integrate it into how work is done will adapt more smoothly than those that rely on ad hoc knowledge transfer.

8. The changing role of trade shows and industry gatherings

Trade shows are no longer primarily about access to product. That shift has already happened. What remains, and what is becoming more important, is access to context, relationships, and shared learning. As companies plan for 2026, it is worth rethinking why they attend industry events at all. The value increasingly lies in seeing how others are solving similar problems, learning together, and maintaining a sense of connection to the broader industry rather than simply filling orders.

9. Customer expectations shaped outside the jewelry industry

Jewelry customers do not form expectations in a vacuum. Their sense of service, transparency, speed, and communication is shaped by experiences across many industries. Businesses heading into 2026 will need to be realistic about where customer expectations are rising and where jewelry remains meaningfully different. Not every expectation should be met by imitation, but ignoring the broader context customers bring with them is risky.

10. Long term stewardship, not short term optimization

Perhaps the most important shift to consider is a mental one. The past several years have trained many businesses to operate in survival mode, optimizing for the next quarter or the next decision. As conditions stabilize unevenly, companies have an opportunity to return to longer term thinking. Stewardship of skills, relationships, reputation, and people matters in this industry. Businesses that think in terms of continuity, not just efficiency, are more likely to build something that lasts through the next cycle, not just the next year.

None of these considerations exist in isolation. They interact, reinforce one another, and show up differently depending on the size and structure of a business. But taken together, they offer a clearer picture of what thoughtful preparation for 2026 looks like. Not dramatic change. Not constant reaction. Just deliberate, practical thinking about how the business is actually built, and whether it is prepared for the realities ahead.

Cindy Chandler, creator of the Atlanta Jewelry Show education programs, converses with attendees in the aisles

Bringing the Industry Back in the Same Room

One of the things that becomes very clear when you spend enough time inside the jewelry industry is that we do not suffer from a lack of knowledge. We suffer from distance. Distance between parts of the trade that depend on one another. Distance between education and practice. Distance between people who care deeply about the future of the industry but are often working on parallel tracks rather than together.

We want the Atlanta Jewelry Show to become a place where some of that distance begins to close.

Because the show is produced by the Southern Jewelry Travelers Association and exists as a 501(c)(6), it already has a mission to serve the industry and the SJTA members. The show can act as a convening space, one that welcomes the many organizations already doing meaningful work in education, training, and professional development, and gives them a place to be seen together, in context, by the industry we serve. That aspiration has been taking shape through the relationships forming around the show.

Organizations like Manufacturing Jewelers and Suppliers of America (MJSA) bring deep experience in jewelry production, bench education, and workforce development, including the Department of Labor-approved jewelry apprenticeship program, MAP, which gives structure and legitimacy to something the industry has long relied on informally. Jewelers of America (JA) contributes a different but complementary layer, through its Intermediate and Master Bench Certifications, along with long-standing retail education initiatives such as JA Education and the Diamond Council of America. These programs establish shared standards and language around skill, knowledge, and professionalism.

The GIA adds yet another essential dimension. By hosting a full week of GIA laboratory programs before each Atlanta Jewelry Show, the show helps make advanced gemological training more accessible to GIA students in the Atlanta region. These lab courses are a required step toward completing a GIA diploma, and offering them in conjunction with the show creates a natural bridge between education and practice.

Academic programs and independent training groups are also part of this picture. University programs like Savannah College of Art and Design (SCAD) bring students and faculty into direct contact with the practitioners of the trade, while organizations such as Buyers Intelligence Group (BIG), Optimum Retail Solutions, Edge Retail Academy, and StrategyWerx contribute perspectives grounded in data, operations, leadership, and the day-to-day challenges of running a jewelry business.

What matters is not that all of these programs exist. They already do. What matters is that they rarely occupy the same space at the same time, in front of the same audience, with a shared sense of purpose.

Over the next few years, the ambition for the Atlanta Jewelry Show is to become a place where those threads are more intentionally woven together. Not by consolidating control or flattening differences, but by creating visibility and continuity. A place where someone can see a path from early exposure, to formal education, to apprenticeship, to certification, to leadership. A place where bench skills, retail acumen, gemological knowledge, and business judgment are understood as parts of the same system rather than separate silos.

When the people who produce, sell, buy, teach, certify, and train are in the same place at the same time, the conversation gets more honest and more practical. People can see where training prepares someone well and where it falls short. They can see which skills are being taught, which ones are being assumed, and where handoffs between programs break down. Instead of talking abstractly about collaboration, people can start having practical conversations about what needs to be added, adjusted, or connected.

The Atlanta Jewelry Show cannot do this work alone, and it should not try to. What it can do is provide a stable, welcoming place for the industry to gather, learn, and reconnect, year after year. A place where talent is developed deliberately, knowledge is shared generously, and the future of the industry is shaped by the people who are invested in it for the long haul.

That is the direction we are moving toward. Not all at once, and not without effort, but with intention, patience, and a belief that the jewelry industry is strongest when it is willing to come together in the same room and do the work side by side.