A robust ConnectED Conference and GIA Diamond Grading Lab Session, combined with a sold-out show floor make the Fall edition of AJS even more valuable to retailers.

August 9, 2021  –  Atlanta, Georgia  –  The Atlanta Jewelry Show is excited to announce the lineup for its pre-show educational sessions, ConnectED Conference, held on Friday, October 22 in conjunction with the fall trade show on October 23-24. Along with a full day of learning, AJS is also proud to host GIA as they return to Atlanta to present their Diamond Grading Lab Class. Independent retailers are invited to discover new brands and products and meet new people, as well as solidify relationships with their suppliers. The Atlanta Jewelry Show is the trusted one- stop resource to place orders, implement new business practices learned, and strengthen industry connections.

Executive Director Libby Brown stated, “The countdown has begun to another legendary AJS event experience. We are honored to be able to continue to support our dynamic community by providing two full days of focused buying and networking, just in time for the holidays. The education for this show in particular is noteworthy enough, but add that to the GIA Diamond Grading Lab Class, and we’ve got an extraordinary event that jewelers really can’t afford to miss.” Brown continued, “As predicted, we will host another sold out show floor, including many brand new exhibitors, which means more new and exciting products for our retail buyers to explore. We are counting the days until we meet again to FALL FOR ATLANTA.”


ConnectED Conference: Friday, October 22

Thought leaders and strategists come together at the ConnectED Conference to deliver practical learning, inspiration and insight through the free program. Stanley Zale, Guy Pineda and Bill Warren are among the confirmed speakers. 

AJS Education Director Cindy Chandler said, “Our focus for this meeting is on the direct and immediate needs of our independent jewelers during these evolving times. At the heart of AJS is an incredible community of brands, retailers, decision makers, designers and key stakeholders that gather to do business and have important conversations that influence our future. We intend to provide solutions that not only can immediately be implemented, but are also easy to implement,” Chandler continued. The detailed session schedule is listed below. 

10:30 am – 11:30 am
SMS/Text Messaging: Marketing 101 for Your Business
Jason Aalona, Director of Retail, Podium

12:00 pm – 1:00 pm
Lunch & Learn In Focus: Diamond Market Update
Stanley Zale, VP of Diamond and Gemstone Procurement, Stuller

1:15 pm – 2:15 pm
Top 10 Tips To Get Better Organic Search Rankings on Google
Guy Pineda, Agency Owner, Jewelry Store Marketers

2:30 pm – 3:30 pm
The Holiday Snowball: Use Paid Advertising to Kickstart Your Digital Traffic
Bryan Cockerham, CTO & Partner, Punchmark
Stuart Blessman, Digital Marketing Director, Punchmark

3:45 pm – 4:45 pm
Instagram Workshop: Generate Sales, Leads, and Clients with Content Strategy
Guy Pineda, Agency Owner, Jewelry Store Marketers

5:00 pm – 6:00 pm
The Diamond Growth Strategy: 7 Strategies To Significantly Increase Revenue and Boost Profits
Bill Warren, Founder & Coach, Diamond Bill Marketing

Qualified attendees may view the entire schedule and register online at


GIA Diamond Grading Lab Session: Tuesday, October 19 – Saturday, October 23

To kick off AJS Fall, GIA will present its Diamond Grading Lab Class (230L). This lab class is sponsored by the Atlanta Jewelry Show. Enrollment limited to 15 students. Credit for a successfully completed Lab class will be accepted toward the applicable Distance Education program. This lab class is sponsored by Atlanta Jewelry Show. Download the GIA Education Catalog to learn more about this lab class. Fees and enrollment details vary from lab classes offered at a GIA campus. For further details, contact Judy Lince at Cost: $2,512 check / $2,562 credit card. 


Show Floor to Feature Vintage Race Car

The tradition continues! The first to bring cars onto the show floor, AJS has again partnered with Rembrandt Charms to excite attendees’ inner car-geek with this 1973 Porsche 911 RSR, winner of the 1976 12-Hours of Sebring. Porsche only manufactured 49 RSR conversions from their factory! This rare vintage sportscar was raced in IMSA by David White & David McClain and sponsored by Rembrandt Charms, HavaTampa, Camel, Montgomery Hauling Inc., Cibie, Union 76 & Goodyear. Attendees will have the opportunity to get behind the wheel when they visit Rembrandt Charms at AJS.

Guided by its Safety Shines™ Plan, the Atlanta Jewelry Show will again implement many health and safety measures for the event, all designed with the well-being of its attendees top of mind. These measures will be updated and published as the situation warrants.

Retail buyers will have the opportunity to shop the latest designs, the most popular trends along with beloved brands, all featured under one roof. Pre-Registration is strongly encouraged at



  • Location: Cobb Galleria Centre, Atlanta, GA
  • ConnectED Conference: Friday, October 22, 2021
  • Exhibit Hall Open: Saturday and Sunday, October 23-24, 2021
  • Show Hours: Daily from 9:30 am to 6:00 pm
  • Pre-Registration Required
  • Announcing FUTURE Show Dates! 
  • 2022: March 5-6 and August 27-28
  • 2023: March 11-12 and September 30-October 1
  • 2024: March 4-7 and September 21-22



An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality. Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism.

About Atlanta Jewelry Show

Founded in 1950, the show’s official sponsor and producer, the Southern Jewelry Travelers Association (SJTA), is the nation’s oldest association for independent jewelry representatives. For over 70 years, Atlanta has been the host of the Atlanta Jewelry Show, held twice per year. Known for its unparalleled accessibility, compact walkable entertainment districts, and unlimited attractions, this vibrant city is the perfect destination for this comprehensive gathering of the jewelry profession, which features education, order writing, networking, and fun. For information visit, send an email to or call 800-241-0399 or       404-634-3434.



Helen Blase
Marketing Director
Atlanta Jewelry Show